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How to Choose a PR Newswire Service


PR newswire services help businesses increase their reputations and market presence. Press release distribution services are different in the quality and type of services they offer. Here are some of the things you need to look for in a newswire service.

Cost-Efficiency

Cost-effectiveness is one of the primary requirements in any newswire service. Any press release distribution service should be able to guarantee and deliver significant ROI for your press releases.

Ask about the minimum coverage the service can guarantee. Make sure that the trade publications are indeed industry specific, and relevant to your business or organization.

Free trials are some of the easiest and most reliable ways of testing the cost-efficiency of any service. Many of the best PR newswire services offer special free trial offers where you can test drive their complete list of services for free.

Low Price

Look for an economical press release distribution service that can deliver cross-platform distribution of press releases. For instance, it’s better to opt for a newswire service that offers distribution across print, online, television and radio channels than those that offer only one or two media channels. The former, even if it is of a slightly higher price, is more cost-effective in the longer run in comparison to the second type.

Ask for customer testimonials and referrals. Contact some of the former clients and ask about their experiences with the service. Visit us today to learn more about our winning PR newswire service packages.